![]() The reality, however, often paints a different picture. Ideally, merchandising and planograms go hand in hand: customers are inspired by the presentation and then, their desired product is available in the matching size. So the planogram may state 3 mediums, 2 smalls, 2 larges and 1 extra-large are available on the shop floor, and so on. The planogram will also state what quantities should be displayed, specific to different sizes and colours. ![]() They essentially function as blueprints for all merchandise within a store.Īlongside the visual merchandising element, planograms aim to optimise article availability and thus specifically stimulate sales.ġ – The Merchandising: which articles are presented on the sales floor and how (visual merchandising)Ģ – The detailed quantities for individual colour and sizes (availability optimisation)įor example, a planogram might state where a formal shirt is displayed on the shop floor. A planogram defines the location and quantity of products to be placed on display.
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